LONDON - Sony Corporation finally decided to acquire Ericsson which has already partnered in a joint venture to focus more on product-based smartphones and music videos. The acquisition of a 1.5 billion U.S. dollars was done, so that Sony could increasingly align themselves with Apple Inc.. which has dominated the smartphone market.
With a Swedish mobile phone company bought it, Sony will be more free play to integrate while maximizing his smartphone features with other devices in the context of enriching the content. In terms of music, a Japanese company that partnered with record label owned by artist Beyonce Knowles and Britney Spears. In terms of video and games, the company that also produces a phenomenal Playstation console it will also be able to optimize that also produces its own content, such as Spider Man, Anonymous, as well as Legends of Norrah which is a game for the Playstation.
According to Sony's Sir Howard Stringer as Chairman in his press conference in London today, terakuisisinya Ericsson which has just partnered with Sony is a very magical, and this is the commencement of the miracle itself. With this condition, it would be more intense again to develop a device that could connect with all sorts of gadgets, which will eventually open up a new world in the field of entertainment or entertainment. Sir Howard is not shy to say that Sony is also doing what is currently done by Apple is trying to meet the demands of the users of their devices to be mutually integrated with each other in a very easy and practical. Even so Howard said Sony would be more likely to focus on smartphones, because of a growing trend until some future time is, the connection to the internet will be much more done than this device.
With the acquisition of a property of Sony Ericsson entirely, according to Howard will further facilitate the performance of Sony in the development of its products in the future, besides several other advantages such as the legally owned patents that became a trademark of Ericsson, as well as financial savings in the administration as well as operational , marketing and research and development. News of the acquisition Ericsson has also attracted the attention of the viewer technology, as well as Pete Cunningham of Canalys. He said that Sony now has everything to compete with Apple and Samsung which is now a giant in the IT field. Lived to see whether Sony can take advantage of its current capabilities to the maximum or not.
Sony Ericsson starts teamed up since 2001, and 7500 with the hiring of employees, joint venture accounts for 2 percent of global market share in the smarphone sector with sales reaching 6.3 billion euros. Features of the camera and music phone made by Sony Ericsson is very excellent, but unfortunately they were unable to compete in an increasingly mobile market forward feature more than just get to play music and take pictures.
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